Head over to the Zoho website and you’ll see details of an aggressive campaign to convert Salesforcers to Zoho CRM. Zoho claims to do the same job as Salesforce at a more affordable price and they will ease the transition with the Zwitch program.The cloud-based program not only integrates seamlessly with Zoho’s line of productivity and business applications but it plays well with other big-time players such as google, and most recently the iPad. Upgrades happen at a rapid pace at Zoho.

Due to the program’s agility and so far unmatched collaboration capabilities, its well-suited for the solo-preneur. Slick dashboards let him run the business from his Corvette in a traffic jam just as easily as from his home office. The customization figures let him program the CRM to match his needs.

And there-in lies the paradox. This tech-savvy user has been hacking his own apps since 2006 and is much accustomed to paying top-dollar to get the job done fast. He had the iPad 2 on pre-order. He often equates price with value.

So the Zoho campaign may be a little off-the-mark and a little too affordable. Because they Zoho in Soho, but they’re not making the zwitch